The most common reason someone puts off booking a dentist is fear. When they read “I’ve been terrified of dentists my whole life and this was the first time I felt comfortable”, that does more than any stock photo of a smile.
Why dental practices use Prizz
Most practice accounts are clinical photography, stock images and oral hygiene tips. Review posts stand out because they sound like a person. A patient describing their own appointment is more convincing than anything you could write about the practice yourself.
Which reviews to post
Reviews that address fear are your most valuable. A nervous patient writing “painless and professional” is speaking directly to every other nervous patient looking at your feed.
Reviews about the staff and the room come next, because they answer the question a new patient is actually asking: what will it be like when I walk in.
How to set them up
A calm layout suits this better than a bold one. Use a photo of your waiting room or a plain ground in your practice colours, and keep the type quiet.
For more ideas, read our guide on Instagram post ideas for dentists.