Your customers write things like “best burger I’ve had in this city” and “the truffle pasta changed my life”. Those words sell your restaurant better than any photo you could take of the plate.
Why restaurants use Prizz
A restaurant’s Instagram has to do two jobs. It has to make people hungry, which your food photos already do, and it has to make people trust you, which they do not. That second job is what a review post is for. Someone scrolling past five of your reviews, each one naming a dish or a night out, is closer to booking a table than any menu photo will get them.
Which reviews to post
Reviews that name a dish. “Great food” is forgettable. “The mushroom risotto was the best I’ve had outside of Italy” makes somebody crave risotto, and that is the review worth putting on your feed.
Reviews about an occasion work almost as well. A birthday your staff made a fuss of, an anniversary, a table of twelve that ran late and nobody minded. Those describe the evening a reader is imagining having.
How to set them up
Use a photo of your dining room as the background rather than a plain colour, and set your type once so every post afterwards matches. Prizz remembers the choice, so the only decision left on the next review is which one to post.
For more ideas, read our guide on Instagram marketing ideas for restaurants.