Reference
Glossary
- Brand Voice
- Brand voice is the consistent personality your business expresses in everything it writes and says.
- Call to Action (CTA)
- A call to action (CTA) is a specific instruction that tells your audience what to do next. “Book a table,” “DM us for pricing,” “Link in bio,” and “Call to schedule” are all CTAs.
- Content Calendar
- A content calendar is a simple plan that maps out what you will post on social media for the coming week or month.
- Customer Acquisition Cost (CAC)
- Customer acquisition cost (CAC) is the total amount you spend to get one new customer.
- Customer Retention
- Customer retention is the practice of keeping your existing customers coming back.
- Customer Testimonial
- A customer testimonial is a positive statement from a customer about their experience with your business.
- Google Business Profile
- A Google Business Profile (formerly Google My Business) is a free listing that shows your business on Google Maps and in Google Search results.
- Google Maps Ranking
- Google Maps ranking determines which businesses show up first when someone searches for a type of business in a specific area.
- Google Review Link
- A Google review link is a short URL that opens the Google review form for a specific business.
- Instagram Algorithm
- The Instagram algorithm determines the order of posts in each user’s feed.
- Instagram Bio for Business
- Your Instagram bio is the short text block at the top of your profile.
- Instagram Engagement Rate
- Instagram engagement rate is the percentage of your followers who interact with a post through likes, comments, saves, and shares.
- Instagram Feed Aesthetic
- An Instagram feed aesthetic is the visual impression your profile grid creates when someone visits your page.
- Instagram Hashtags
- Instagram hashtags are words or phrases preceded by # that categorize your post and make it discoverable to people who search or follow that hashtag.
- Instagram Reels
- Instagram Reels are short-form vertical videos up to 90 seconds long.
- Local SEO
- Local SEO is the practice of making your business show up when people search for services in your area.
- Net Promoter Score (NPS)
- Net Promoter Score (NPS) is a metric that measures customer loyalty by asking one question: “On a scale of 0 to 10, how likely are you to recommend this business to a friend?” Respondents are grouped into Promoters (9-10), Passives (7-8), and Detractors (0-6).
- Online Reputation Management
- Online reputation management (ORM) is the practice of monitoring what people say about your business online and taking action to maintain a positive image.
- Review Management
- Review management covers everything a business does with its online reviews: monitoring new reviews as they come in, responding to them (both positive and negative), resolving complaints raised in reviews, and using the best reviews in marketing.
- Review QR Code
- A review QR code is a printed code that a customer scans with their phone camera to open your Google review form.
- Review Response
- A review response is the reply you write to a customer’s review on Google, Yelp, or another review platform.
- Social Media ROI
- Social media ROI (return on investment) is the measurement of whether your social media efforts are producing business results.
- Social Media Scheduling
- Social media scheduling is the practice of creating a post now and setting it to publish later at a specific time.
- Social Proof
- Social proof is the psychological tendency for people to follow the actions of others when making decisions.
- Star Rating
- A star rating is the numerical score (usually 1 to 5 stars) that a customer assigns when leaving a review.
- UGC (User-Generated Content)
- UGC stands for user-generated content.
- Word of Mouth Marketing
- Word of mouth marketing happens when a customer recommends your business to someone else.