Social media ROI (return on investment) is the measurement of whether your social media efforts are producing business results. For local businesses, this usually means: are Instagram posts leading to bookings, foot traffic, phone calls, or online orders?
Measuring social media ROI for a local business is tricky because the connection is often indirect. A customer might see your Instagram post on Monday, Google you on Wednesday, and walk in on Saturday. They will not tell you Instagram started it.
Practical ways to track it: ask new customers “how did you hear about us” (simple and effective), use a unique booking link in your Instagram bio so you can count clicks, and compare foot traffic or revenue during weeks you post versus weeks you do not.
Review posts have a built-in ROI argument. Each review is social proof that reduces a potential customer’s hesitation. The time spent posting a review (10 seconds with Prizz) is negligible compared to the trust it builds over weeks and months. See why your Google reviews belong on Instagram.