A customer testimonial is a positive statement from a customer about their experience with your business. It can be a Google review, a quote from an email, a video recommendation, or a comment on social media. What makes it a testimonial is that it comes from a real customer and describes a real experience.
Testimonials are one of the most effective marketing tools for small businesses because they are credible. A potential customer reading “they fixed my car in two hours and charged less than the estimate” trusts that statement more than anything you could write about yourself.
The challenge is that testimonials are scattered. Some are on Google. Some are in emails you received. Some were said in person and never recorded. Collecting them in one place and sharing them consistently is where most businesses fall short.
Google reviews are the easiest testimonial source because they are already written, public, and organized. Prizz pulls them from your Google profile and turns them into Instagram posts. See why your Google reviews belong on Instagram.