A Google Business Profile (formerly Google My Business) is a free listing that shows your business on Google Maps and in Google Search results. It displays your business name, address, phone number, hours, photos, and customer reviews.
For local businesses, it is the most important online presence you have. When someone searches “pizza near me” or “dentist in Austin,” Google shows Business Profiles in the map results. Your reviews, rating, and photos are the first things potential customers see.
You manage your profile through Google’s Business Profile dashboard, where you update your hours, respond to reviews, add photos, and see how people find your listing. Claiming and verifying your profile is free and takes about 10 minutes.
The reviews on your Google Business Profile are also valuable marketing material. Tools like Prizz connect to your profile and turn your best reviews into branded Instagram posts. See our guide on how to share Google reviews on Instagram.