Brand voice is the consistent personality your business expresses in everything it writes and says. It covers your Instagram captions, your Google review responses, your website copy, and even how your staff speaks to customers. A casual, friendly brand voice sounds different from a formal, professional one.
For small businesses, brand voice often comes naturally because it reflects the owner’s personality. A laid-back cafe owner writes differently than a buttoned-up dental practice. The key is consistency. If your Instagram captions are playful and your website is stiff and corporate, the disconnect confuses people.
When sharing review posts on Instagram, your brand voice shows in the caption you write alongside the review. The review itself is your customer’s voice. The caption is yours. “We love hearing this!” sounds different from “Thank you for the kind words, Jessica. We strive for excellence.” Both are fine. The question is which one sounds like your business.
Prizz auto-generates captions for review posts. You can edit them before sharing to match your brand voice.
For more on the captions themselves, see our guide to turning Google reviews into social media posts.