Your Instagram bio is the short text block at the top of your profile. It is the first thing someone reads when they visit your page. For a business, it should answer three questions in four lines or fewer: what do you do, where are you, and what should I do next.
A good formula: line one is what you do (“Wood-fired pizza in East Austin”). Line two is a specific detail that makes you memorable (“Family recipes since 1987” or “Open until 2 AM”). Line three is a call to action (“Book a table” or “DM for appointments”). The link field should go to your website, booking page, or menu.
Avoid generic phrases like “Living our best life” or emoji-heavy bios that say nothing. Business owners who check your profile want to know if you are relevant to them. Answer that fast.
For a detailed breakdown, see our blog post on how to promote your business on Instagram for free.