UGC stands for user-generated content. It is any content about your business that your customers create: photos they post, reviews they write, videos they share, and social media posts where they tag you.
UGC is valuable because people trust it more than content you create yourself. A customer’s photo of their meal feels more honest than a professional shoot. A written review describing their experience carries more weight than your marketing copy. People know the difference between someone sharing their experience and someone selling.
Google reviews are one of the most common and underused forms of UGC for local businesses. Customers write them for free, they describe real experiences, and they are public. The problem is that reviews tend to stay on the platform where they were written.
Prizz bridges that gap by taking your Google reviews and turning them into Instagram posts, putting your customers’ words in front of a wider audience. Learn more about how to turn reviews into social media posts.