Social proof is the psychological tendency for people to follow the actions of others when making decisions. In business, it means a customer is more likely to choose you if they see that other customers already did and were satisfied.
For local businesses, the most powerful form of social proof is customer reviews. A restaurant with 200 reviews averaging 4.7 stars feels safer to try than one with 3 reviews. The number and quality of reviews signal “many people came here and most had a good time.”
Social proof works best when it appears where people are making decisions. Reviews on Google help when someone is actively searching. Reviews on Instagram help when someone is casually browsing. Sharing your best Google reviews on Instagram puts your social proof in front of people who have not started searching yet.
Prizz makes this easy by turning your Google reviews into Instagram posts automatically. See why your Google reviews belong on Instagram.