Review management covers everything a business does with its online reviews: monitoring new reviews as they come in, responding to them (both positive and negative), resolving complaints raised in reviews, and using the best reviews in marketing.
For small businesses, review management often means checking Google once a week and replying to a few reviews. Larger businesses use platforms like EmbedSocial, NiceJob, or Birdeye to pull reviews from Google, Yelp, Facebook, and other sources into one dashboard.
One part of review management that most businesses overlook is distribution. Your best reviews are sitting on Google where only people already searching for you will see them. Sharing them on Instagram, adding them to your website, and quoting them in proposals extends their value.
Prizz focuses on the distribution step, turning your Google reviews into branded Instagram posts. For the full picture on maximizing your reviews, see 5 ways to get more from your Google reviews.