Instagram Reels are short-form vertical videos up to 90 seconds long. They appear in a dedicated Reels tab, in the Explore page, and in the regular feed. Unlike regular posts that mainly reach your existing followers, Reels are distributed to a wider audience based on interest and engagement.
For local businesses, Reels are the fastest organic growth tool on Instagram. A 15-second video of a dish being plated, a haircut transformation, or a before-and-after room makeover can reach thousands of people who have never heard of your business.
Reels about customer reviews also work well. A quick screen recording showing how you turn a Google review into a branded post (using Prizz or any other method) demonstrates value in a visual, shareable format.
The key to Reels is the first 2 seconds. If the opening frame does not grab attention, people scroll past. Start with the most interesting visual or a text hook that creates curiosity.
If you are short of things to film, see what to post on Instagram when you have no ideas.