Transformation photos are your strongest content. Before and after shots of a hair color, a cut, or a styling session show your work better than anything you could write. Beyond that, Google review posts, product recommendations, and booking reminders fill out a full content calendar.
Quick summary:
- Before-and-after transformations
- Google review posts from happy clients
- Product recommendations and tips
- Booking reminders and availability updates
- Team spotlights and behind-the-chair moments
Before-and-after transformations
Take a photo of the client’s hair before you start and after you finish. Same lighting, same angle, same background. Side by side, these photos are your best advertisement. They show your skill in a way words cannot.
Ask clients for permission before posting. Most will say yes, especially if they love the result. Tag them if they are comfortable with it. Their friends see the post, check your profile, and book.
Google review posts
When a client writes “Maria did an amazing job with my highlights, I’ve gotten compliments all week,” that is an Instagram post. Turn it into a branded graphic with a photo of your salon as the background. Prizz does this automatically from your Google reviews.
Review posts work differently than transformation photos. Transformations show your skill. Reviews show that other people trust you and were happy with the experience. Together they cover both sides of what a potential client needs to see before booking.
Read our guide on how to share Google reviews on Instagram for the full process.
Product recommendations and tips
Your clients ask you for product advice all the time. Which shampoo for color-treated hair. How to keep curls defined between visits. Whether a certain tool is worth buying.
Share one tip per week. “Three things I tell every client about heat protection” or “The one product that makes a blowout last three days.” These posts get saved because they are useful and they position you as an expert, which builds trust with potential clients who are deciding whether to book.
Booking reminders and availability updates
A simple post saying “We have a few openings this Saturday, DM to book” fills empty slots and creates urgency. When someone is thinking about booking but has not committed, seeing available slots can push them to act.
Keep these posts clean and direct. No lengthy captions. A photo of your salon or a styled shot with the availability details overlaid.
Team spotlights
Introduce your stylists. “This is Maria, she specializes in balayage and has been with us for four years.” A photo of them at their station, a short personal detail, and their booking link.
Potential clients often want to know who will do their hair before booking. A team spotlight helps them feel comfortable choosing a stylist.